Thanks to our experience in digital product development, we always keep an eye on product success. Developing good digital solutions means generating added value for users while consistently pursuing the client’s business goals. To meet this demand, we support the development of digital products and solutions with the appropriate methods. Our approach is both structured and creative, combining a systematic, professional methodology with great innovative spirit and the desire to achieve maximum added value for our customers and users. Depending on the business case and the assignment, different tools are used – sometimes individually, sometimes in a mix.
Our approach
#1 Establish understanding
At the beginning, there is always an understanding of the needs of the target groups. If you don’t have this, you will almost inevitably fail to meet the needs of future users, and you will already be blocking the way to the success of the finished application. Qualitative user interviews, focus groups and personas are proven and efficient tools.
#2 Developing added value
By means of value proposition design, for example, we develop a value proposition together with our customers that focuses on the effectiveness and benefits of the application. We use this to support both internal communication during the project and tailored communication during the rollout.
#3 Strategic planning
Based on the value proposition, we evaluate the requirements and planned features in terms of relevance and development effort and position them on a product roadmap. In this way, we ensure that the right features are developed at the right time.
Result
A consistent focus on added value not only increases product success, but also reduces development effort, since only those features are developed that customers really want.
Added value as a focus can set new impulses in certain project phases and serve as orientation throughout the project duration. In this way, we create the basis for software fit and lay the foundation for its subsequent added value, which our customers will love.
Do you want your software to be good?
Then you too can benefit from our know-how and many years of experience in software development.
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