A marketing platform for the Beetle & Co.

Volkswagen runs an individual marketing platform in the area of Aftersales, which has been built by Micromata. Originally planned for German Volkswagen dealers, it is now going to be enhanced for VW traders worldwide.

A big company like Volkswagen with central corporate marketing and a local distribution structure faces many challenges: extended communication channels entail drawn-out coordination processes, especially in the sector of B-to-B and B-to-C publications. Furthermore, successful global marketing should allow for differences between the countries, and take their diversity into account. It is essential here to appeal to all different target groups.